Gesamtlänge aller Episoden: 13 days 13 hours 29 minutes
For most publishers, the pivot to paid has meant a whole new way of working. But the Wall Street Journal has had a paywall since 1997 and they have developed and refined this muscle over years. Today, the Journal has just under 2.5 million...
At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. Jimmy Finkelstein, chairman of The Hill, discusses the publication's non-partisan coverage, its video ambitions and diversifying its traffic sources.
As publishers focus on digital products -- from their sites to apps to newsletters to podcasts -- it's getting hard to operationalize the process. They face everything from broken workflows, a lack of a seamless functionality and a lack of efficiency....
With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in...
On this episode of the Digiday Podcast, as part of five-episode series where we invite guests to dive deep into the mechanics of making products that make money, we took an in-the-weeds look at what makes a successful events business. We talk to...
With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days. On this limited edition episode of the Digiday Podcast, where we invite guests to dive deep into the...
On this episode of the Digiday Podcast, we recap the big themes that emerged for publishers this year, from pivoting to a reader revenue strategy to a new approach to relationships with platforms.
Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez,...
Quartz is onto its next big move to diversify reader revenue. The publisher, which originally launched as an ad-supported model, launched a membership program in November. Lauf discusses the subscriptions business, why Quartz remained valuable as a...
The pivot to paid models is on. Next up: CNN, who is focusing its strategy on creating a variety of paid products for specific subsets of the CNN audience. Andrew Morse, evp at CNN U.S. and general manager of CNN Digital Worldwide, also discussed...