The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 37m. Bisher sind 510 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 13 days 13 hours 29 minutes

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Bonus: Inside The Wall Street Journal's subscription strategy


For most publishers, the pivot to paid has meant a whole new way of working. But the Wall Street Journal has had a paywall since 1997 and they have developed and refined this muscle over years. Today, the Journal has just under 2.5 million...


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 January 22, 2019  41m
 
 

The Hill’s Jimmy Finkelstein: Our priority is high-end video before subscriptions


At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. Jimmy Finkelstein, chairman of The Hill, discusses the publication's non-partisan coverage, its video ambitions and diversifying its traffic sources.


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 January 17, 2019  24m
 
 

Bonus: How to build great digital products


As publishers focus on digital products -- from their sites to apps to newsletters to podcasts -- it's getting hard to operationalize the process. They face everything from broken workflows, a lack of a seamless functionality and a lack of efficiency....


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 January 15, 2019  28m
 
 

New York Times' David Rubin: Marketing has to win over the newsroom


With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in...


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 January 10, 2019  26m
 
 

Bonus: How The Atlantic built its events business


On this episode of the Digiday Podcast, as part of five-episode series where we invite guests to dive deep into the mechanics of making products that make money, we took an in-the-weeds look at what makes a successful events business. We talk to...


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 January 8, 2019  33m
 
 

Bonus episode: Inside Quartz's email newsletter strategy


With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days. On this limited edition episode of the Digiday Podcast, where we invite guests to dive deep into the...


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 January 2, 2019  42m
 
 

Pivoting from platforms to paid: The best of the Digiday Podcast in 2019


On this episode of the Digiday Podcast, we recap the big themes that emerged for publishers this year, from pivoting to a reader revenue strategy to a new approach to relationships with platforms.


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 December 25, 2018  15m
 
 

Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’


Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez,...


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 December 18, 2018  30m
 
 

Quartz's Jay Lauf: Being completely ad-dependent was never good for anybody


Quartz is onto its next big move to diversify reader revenue. The publisher, which originally launched as an ad-supported model, launched a membership program in November. Lauf discusses the subscriptions business, why Quartz remained valuable as a...


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 December 11, 2018  28m
 
 

CNN's Andrew Morse: A paywall isn't the answer for us


The pivot to paid models is on. Next up: CNN, who is focusing its strategy on creating a variety of paid products for specific subsets of the CNN audience. Andrew Morse, evp at CNN U.S. and general manager of CNN Digital Worldwide, also discussed...


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 December 4, 2018  30m