The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
http://www.digiday.com
Gesamtlänge aller Episoden: 13 days 15 hours 40 minutes
Sharethrough’s Patrick Keane: Publishers without video strategies ‘will die’
The shift to mobile and video is profound for publishers. According to Sharethrough president Pat Keane, publishers that treat both as a side project risk seeing their businesses evaporate. As an investor in Refinery29, he sees how video has risen...
Thought Catalog CRO Alex Magnin on growing a profitable media business in 2016
Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that’s to a disciplined operating plan, the company has managed to remain profitable. The “new reality,” according to Thought Catalog CRO...
Fatherly’s Mike Rothman wants to bust the ‘doofus dad’ myth
18-month-old Fatherly is building a media company based on the premise that the “doofus dad” stereotype needs to be retired. Co-founder Mike Rothman sees an opening for a nimble media property that talks to millennial parents.
New School’s David Carroll: Tech’s made advertising worse
David Carroll, associate professor of media design at the New School, doesn’t think technology has made advertising better. It’s made it more easy to track, but outside of that, ad targeting has led to worse advertising. Just witness the rise in...
Huge CEO Aaron Shapiro on how to become a big agency without sucking
A decade ago, Huge was a bootstrapped startup agency in a 200-square foot room in Brooklyn with about 10 employees. Now, it’s 1,400 people with offices around the globe growing 30 percent a year.
Panoply's chief content officer Andy Bowers: 'Podcasting is survival of the fittest'
Podcasts are having a moment. But with Apple providing limited data on their audiences, big brands are reluctant to throw a lot of money at the medium. Radio and podcast veteran Andy Bowers is the chief content officer at Panoply,...
The NY Times' Sebastian Tomich: T Brand can compete as an agency
Most publishers today see native advertising as the path to a sustainable online business. While each publisher's approach to this model differs, T Brand Studio, The New York Times’ brand marketing unit, describes itself as an agency...
Refinery29 Co-CEO Philippe von Borries: Digital news is in for a rough time
It’s still hard to make money off news content. The problem, according to Refinery29 Co-CEO Philippe von Borries, is news isn’t advertiser-friendly — but it is critical for credibility. The tumult in the ad market will more likely to affect...
DCN’s Jason Kint: Ad blocking can benefit publishers
Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array...