The Digital Marketing Podcast

Episode 73, Ciaran talks to Oli Gardner from Unbounce.com in Canada about Oli’s infamous blog post “The Mr Men Guide to Landing Pages” Oli walks us through what Roger Hargreaves’ beloved children's book characters can...

Episode 72 Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in Northern Denmark) about transmedia story telling. We explore what is it and how is it being used as a technique to supercharge marketing...

Episode 71 Ciaran talks again to Steely Eye, a digital agency in London who specialize in creating great mobile web campaigns and strategies. We discuss responsive design as a mobile web solution, html scraped mobile sites and their downside and...

Episode 70 Ciaran talks to the team at Steely Eye Digital Media, a digital agency in London who specialize in creating great  multi-channel web campaigns with sound and successful mobile strategies. Find out…How do they define and approach...

Episode 69, Our first book launches on Amazon... Yep - it's taken us a year to put it together, fill it with as many useful tips and advice on search engine optimization as we can and format itcorrectly for Amazon.  You can now download our...

Episode 68, Daniel talks to digital marketing author, trainer and consultant Dr Dave Chaffey about how you should create a digital business strategy using the SOSTAC(R) and PRACE frameworks to give your business the edge. If you haven't already, check...

In this episode, Ciaran and Daniel discuss how they use URL shortening and  eventually…reveal a really simple but interesting technique which enables you to view the analytics on any published bit.ly  or goo.gl shortened URL link.

In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. An experienced social media practitioner and visionary, Bian heads up the team who manage  @BTCare,  BT's hugely successful social media...

Episode 65, In this episode we have scooped an exclusive for you!  Daniel caught up with Thomas Brown, Head of Insights at the Chartered Institute of Marketing (CIM)  to get the low down on the second wave of the CIM's Social Media...

Episode 64, Ciaran speaks to Matthew Yeomans Co Founder of Social Media influence, and Co-Author of a brilliant new Ebook #Fail  The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow...