For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
https://thegetpodcast.com/
Gesamtlänge aller Episoden: 18 hours 16 minutes
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episode 1: B2B SaaS Marketing Talent Podcast: Get to know ‘The Get’ with Erica Seidel
Erica Seidel, founder of The Connective Good, SaaS Marketing Talent Whisperer and your Host on The Get, helps navigate one of the most important – and challenging - decisions you will make as a B2B SaaS business leader - finding and keeping the best senior marketing talent.
If you are a B2B SaaS business leader, then you probably know that
- The average tenure of a CMO for a technology company is under 2...
episode 2: What are the Qualities of a Great Chief Marketing Officer
Julia Stead is unique as a B2B SaaS CMO because she defies the stats about the average tenure of B2B SaaS marketing leaders -- Julia spent over 7 years climbing the marketing ranks at Invoca before Erica placed her as CMO at Allocadia. (In case you were wondering, the average tenure of a CMO for a technology company is under 2.5 years - in SaaS companies, it's usually lower. In Silicon Valley, the average tenure of a marketing leader is 6 to 18 months!)...
episode 3: How to Find Marketing Talent for Hyper-Growth SaaS Companies
Mike and Erica discuss the challenges and opportunities of building marketing teams at a hyper-growth company.
Expanding from 65 to 500 people. Onboarding 50 new hires per quarter...
episode 4: How CEOs can find CMOs who can lead Growth
David Badler is a Partner at Susquehanna Growth Equity, leading the value creation practice. He partners with CEOs and their teams to accelerate growth by collaborating on key strategic, go-to-market, talent-related, and operational areas. The fund has invested in 55 companies and has over 30 active portfolio companies, of which about 20 are B2B SaaS companies...
episode 5: How B2B SaaS CMOs Should Build their Marketing Teams
In this episode, Erica calls on Drew’s experience as a marketing leader to talk about shepherding a marketing organization through hyper-growth, how to get beyond interviews, and how to get insights into candidates’ behavioral profiles to build high-performance marketing teams...
episode 6: How CMO Candidates Choose CEOs
Erica Sheehan is a cybersecurity marketing whiz and the VP of Marketing at Guardsquare, a Belgian mobile application security company that she is helping to expand to the US market. Aside from stints at Novell and Oracle, Erica was most recently VP of marketing at ObserveIT. During her tenure, the company quickly grew 4X and was recently acquired.
Erica is a great example of a marketing leader who has successfully gone from larger to smaller companies...
episode 7: What Private Equity (PE) Investors want from Marketing Leaders
Prital Kadakia leads the Growth team at Serent Capital, helping portfolio companies to scale up, drive results, and find the right leadership talent. As a sales and marketing expert at a PE firm, Prital’s work with portfolio companies spans sales force effectiveness, pricing, operational efficiencies, strategic partnerships, strategy development, procurement, and digital marketing...
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