For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
https://thegetpodcast.com/
Gesamtlänge aller Episoden: 18 hours 16 minutes
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Season 4 of The Get!
Hiring great marketing leaders is not easy. Especially these days! The Get is designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing.
I'm Erica Seidel, host of The Get. I run an executive search practice focused entirely on placing what I call the ‘make money’ marketing leaders -- not the ‘make it pretty’ ones...
episode 1: Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs
What’s it like behind the scenes when CEOs hire CMOs in PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm.
If you’re a CMO looking to work in a private-equity-backed business, or a hiring leader in a PE-backed company, you will come across the PE talent partner. Learn about the role of the PE talent partner in recruiting CMOs.
You’ll hear about the soft skills framework Bryan uses to vet CMO candidates...
episode 2: How The Best CMOs Seize Control of Strategic Planning
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process - not just for marketing but for the company as a whole. Here’s how to do that...
episode 3: Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey
Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey...
episode 4: A SaaS CMO’s Formula for Successful Scaling
It's not in our nature to move slowly as marketers. We like to act, move, go, and grow, especially when there’s a scale mandate. But there’s wisdom and value in assessing first, like just pro athletes surveying the field of play to let the game come to them...
episode 5: How To Transform Marketing WITH Your Company, Not TO Your Company
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging. Our guest today shows how you can harness the emotional investment that others in the company have.
Our guest is Justin Steinman, CMO of Definitive Healthcare, the healthcare commercial intelligence company. Justin joined the company to help fuel a scale-up to the $500MM mark and went through an IPO already...
episode 6: How to Inject Discomfort Into Your Scale Journey
Cynthia Gumbert is the CMO of SmartBear, the ~750-person PE-backed SaaS company that is on a growth tear, serving more and more software developers every day.
Cynthia reflects on her transition from VP of Marketing to CMO. We discuss the difference between a marketing-centric mindset and a 'business first, marketing second' mindset. It's this 'business first' mindset that is key for a CMO in scaling mode...
episode 7: How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality
Khalid El Khatib is the Head of Marketing and Communications for Stack Overflow, which reaches 100MM people per month -- more traffic than the New York Times website! Khalid shares how his career path prepared him for this role, and how he has structured his organization to serve not just Stack Overflow's developer community, but also its paid SaaS products...
episode 8: Upgrading From Incremental Growth to Transformational Growth
Sydney Sloan is a scale savant! I talked with Sydney as she wrapped up her CMO role at Salesloft, contributing to a huge scale-up. She has since joined Zoom as Head of Product & Industry Marketing.
Sydney had so much insight to share. It was hard to pick out just a few highlights. I asked her how a CMO can balance "getting oars in the water quickly" while managing expectations that "Rome wasn't built in a day...
episode 9: How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons
This season on The Get podcast, we have stayed close to the theme 'Solving for the Scale Journey.' We have talked with marketing leaders who have scaled… and, in one case someone on the investor side who hires marketing leaders for scale-ups. We've looked at different dimensions around scaling: Hiring. Budgeting. Aligning with the Board. Getting the balance of brand and demand right. Balancing aspirational goals with achievable goals.
Obviously, every scale journey is different...
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