For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
https://thegetpodcast.com/
Gesamtlänge aller Episoden: 18 hours 16 minutes
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episode 1: How ‘Culture Add, Rather Than Culture Fit’ Helps Drive Diversity in B2B SaaS
With 25 years in B2B Marketing, including start-ups and companies such as Akamai and Silicon Graphics, Jenny features on the Top 50 Women in Revenue That You Should Know and the Top 60 Most Influential Marketing Thought Leaders list. She’s been a part of not one or two but 11 successful exits! ActiveCampaign is a Customer Experience automation company which has grown from 60 to 600 people over the last two years...
episode 2: How To Make Culture a First-Class Citizen as a B2B SaaS CMO
Eric brings nearly two decades of experience as a senior go-to-market leader in high-growth technology businesses, including as CMO for Sovos, and as CEO of mobile startup Zerista, which he successfully exited. Quick Base is an app development platform that helps problem solvers of any technical background to work together to create an ecosystem of applications safely, securely, and sustainably...
episode 3: Building Strategy, Culture and Diversity with a Global SaaS Marketing Team
Concur is a global SaaS leader in travel and expense management. David Hsu is the Global VP of Marketing Data and Technology and has worked in senior marketing roles at IBM and CA in the past.
At Concur, he leads a global 30-member team with the mandate to support marketing with analytics, automation, martech, and project management solutions and services. His team balances both transactional, problem-solving work and more strategic innovation projects...
episode 4: B2B SaaS Marketing Trends 2021
Openpath offers cutting-edge workplace safety and security solutions though touchless access control. It is a hardware and SaaS company with about 80 people. Kieran leads marketing for Openpath and has previously led marketing at Belkin and Radioshack. He has been recognized by Forbes as one of “The World’s Most Influential CMOs 2020”...
episode 5: Building Great SaaS Marketing Teams Without Compromising on Diversity
Pantheon is building the world’s best web ops (website operations) platform to empower marketing and development teams to take control of their websites. Christy Marble, the Chief Marketing Officer of Pantheon, is a global SaaS growth marketing expert with over 20 years of experience leading all facets of marketing. Prior to Pantheon, she served as CMO of SAP Concur, and CMO of Visier...
episode 6: When Love is a (Real) Company Value
Jeff Winter is the Chief Marketing Officer of Rocket Software, a B2B tech company that helps companies innovate using the data and tech they already have. Rocket serves customers across the Fortune 50 and has a global presence. Jeff has had a prolific career including senior marketing roles at SAP and IBM before joining Rocket...
episode 7: Experience or Experiences? Debating Age-Related Diversity in B2B SaaS Marketing
This episode wraps up our ‘diversity-in-B2B SaaS marketing’ themed third season of The Get, with not one but two special guests on either end of the age/experience spectrum, discussing their take on age-related diversity in the business world in general and in B2B tech in particular. Our goal with this episode is to raise awareness of age biases and address them in our B2B marketing world. This episode is controversial but compelling...
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