For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
https://thegetpodcast.com/
Gesamtlänge aller Episoden: 18 hours 16 minutes
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episode 1: How to Hire Your First Chief Marketing Officer (CMO)
Three-time Chief Marketing Officer (CMO) Tricia Gellman has been there and done that at Salesforce Canada, Checkr, and now, conversational marketing category leader Drift...
episode 2: Why I’m not a ‘Growth Marketer’
We all know that marketing needs to be authentic and tell believable stories. But aside from the marketing itself, the marketing leaders behind those strategies need to be authentic and believable too. Christina Mautz from Moz tells us why, and how she puts this principle into practice every day on the job.
This authenticity starts with the hiring process. When asked if she was a growth marketer, Christina replied. “No, I’m not...
episode 3: The Art of Being a ‘Revenue-Oriented’ Chief Marketing Officer
What happens when Marketing leaders take on Sales?
Scott Horn is the CRO (Chief Revenue Officer) of PrismHR, a SaaS company in the HR space. He shares his story of life as a CRO after over 2 decades in Marketing. Prior to his role as CRO at PrismHR, Scott was Chief Marketing and Revenue Ops officer at [24]7.ai, and the chief marketer for Seagate. He also spent 17 years at Microsoft - a tenure almost unheard of in B2B marketing...
episode 4: Building Marketing Teams in Troubled Times
Erica Seidel’s conversation with Jason Seeba, SVP of Marketing at Eightfold.ai, is interesting and unusual because not only does Jason lead marketing at a talent intelligence company (and The Get is all about marketing talent!), but also because of his diverse background spanning demand gen, marketing, technology and marketing operations. Jason was Chief Marketing Technology Officer at Bloomreach, and then extended his role to take over all of marketing...
episode 5: Fractional CMOs: The Good, The Bad, and The Ugly with 3-Part Fractional CMO Special: Part 1
In this three-part series of podcasts – our Fractional CMO special – we explore the ‘what, when, why (and why not)’ of fractional CMOs. You will get a great flavor of whether this is the right path for your B2B SaaS company...
episode 6: The True Value of a Fractional CMO, with Todd Wilms 3-Part Fractional CMO Special: Part 2
Todd is a fractional CMO in the Bay Area and also the co-author of the book ‘Beyond Product.' He's on the board of directors of MOCCA (Marketing Operations Cross-company Alliance) and has previously served Verisign, Neustar, SAP, and IBM in a variety of senior marketing roles...
episode 7: The Real Reasons Early-stage B2Bs Should Hire Fractional CMOs Fractional CMO Special: Part 3
Lori Cohen, a veteran CMO and a veteran fractional CMO, has worked with several different growth-stage B2B SaaS companies. In this episode, Lori and Erica talk about how to drive optimal value from a fractional CMO engagement.
Highlights:
-The differences among a full-time CMO, a fractional CMO, and a consultant
While alignment with the CEO and building trust with the team remain the same, the key differentiator is that fractional CMO roles have an exit plan baked in...
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