Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.
https://www.amyaustinmarketing.com
Gesamtlänge aller Episoden: 1 day 20 hours 45 minutes
episode 7: Who's your target audience?
Target audiences are challenging to define but absolutely necessary to know. And not surprisingly, many business leaders and employees find it difficult to pin down the answer. It is human nature to believe we can help EVERYONE. But it is NOT...
episode 8: 5 business lessons from Kinky Boots
Business lessons from Kinky Boots? Why not? It is based on a true story of a shoe factory in England so of course, there are valuable lessons included about running a business. Trust me, I get some pretty strange looks from people when I start a...
episode 9: Storytelling is good for business
Storytelling, especially when done intentionally, is both strategic and tactical. A narrative which grabs our attention and involves us emotionally are the stories that move us to action. We remember stories easier than we do a list of facts...
episode 10: Aligning finance & purpose equals growth
Aligning finance and purpose can be beneficial to the health of your business. Does the purpose of your business influence your financial decisions? If scaling your business is in your future, do you have a plan to achieve those goals? Christina...
episode 11: August Favorite File: Friction, a purposeful life, and audio branding
Friction, a purposeful life, and audio branding
episode 13: Building What Works with Tara McMullin
Building What Works, both the podcast and the online network, represents the culmination of 10 years of entrepreneurship for Tara McMullin. While the path has not been a direct route to where she is now, it is not far from what she had envisioned at...
episode 14: Three steps to a killer message with Zach Messler
Three steps to a killer message. Zach Messler has fine-tuned this methodology. What is it? What does it do? And why does it matter? Define those three steps and you have the start of a killer message for your business. We all know what we do but...
episode 16: Appreciative Inquiry: Finding the positive in business
A purposeful conversation with Stacey M. Jones