Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.
https://www.amyaustinmarketing.com
Gesamtlänge aller Episoden: 1 day 20 hours 45 minutes
episode 51: Opening up to clarity, consistency, and confidence
Clarity, consistency, and confidence are three words you've heard a lot from me and will continue to hear. As I kick off the second year of podcasting, I spend some time in episode 51 reflecting on how the last year of podcasting has reinforced the...
episode 52: Radical soul care in life and business with Krista Resnick
Radical soul care is the phrase Krista Resnick, life coach, uses to guide women to uncover who they truly are – they are not the book they wrote, the trophy they won, or the car they drive. Those are things but not your identity. Purpose is much...
episode 53: Dealing with the 'what ifs'
'What ifs' have been popping up around me a lot more frequently this month. Normally this would be my Favorites File episode but I found my thoughts circling around questions and unknowns instead. So many 'what ifs' lead to more and more questions and...
episode 54: The power of unlearning with Cachet Bird Prescott
Unlearning. As professionals, and as humans, we have habits, thoughts, and routines that would serve us better if we'd unlearn them. What holds us back from being confident in sales conversations? Why do we hesitate when it comes to launching a new...
episode 55: What's on your highlight reel with Bonnie Gillespie
Our highlight reel is a reflection of our legacy. When thought of in response to the question "what's on your highlight reel?" it is the destination of the path leading to your future. During our conversation, we talk about the importance of...
episode 56: Leaning into your brand during a crisis
Leaning into your brand during a crisis allows you to share and showcase your brand values. Your business will prove it is more than a business. Iowa recently experienced a significant weather event called a derecho. And the path of destruction left...
episode 57: Live video leads to business growth with Bonnie L. Frank
Bonnie L Frank launched her business through consistent use of live video. We frequently hear that video can lead to greater social media awareness and following, and Bonnie is proof it can lead to big results. After years of being an influencer,...
episode 59: How well do you really know your target audience with Suz Carpenter
Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week's Pursuit of Purpose, Suz Carpenter and I discuss her ideal client avatar -...
episode 61: My own target audience challenge
My own target audience challenge was called out this week. Maybe saying it was 'called out' is too harsh, but the words "it is not clear who you work with" felt like a gut-punch. Then the waves of guilt, feeling like a fraud, hypocrisy flooded my...