Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.
https://www.amyaustinmarketing.com
Gesamtlänge aller Episoden: 1 day 20 hours 45 minutes
episode 28: Tactics before strategy rarely work
It is not uncommon to see businesses jump into implementing tactics they THINK are going to solve their problems, however, tactics before strategy rarely work. In this episode, we cover the three things you should know about your business before...
episode 29: Your strengths are your stories
Your strengths are your stories. And how you tell your stories makes a big difference in how the story is received. In this episode of The Pursuit of Purpose, I talk with Sarah Elkins of , about how bringing context and understanding to your...
episode 30: 3 steps to improve the customer experience
When was the last time a brand experience with a brand excited you? Do you think your brand is exciting your customers? To help you do that, here are three tips to improve the customer experience. Our customer's opinions about their experience with...
episode 32: Customer experience is proactive with Joey Coleman
"Customer experience is proactive. Customer service is reactive." This quote from Joey Coleman, author of the Wall Street Journal #2 Bestselling book Never Lose a Customer Again, has helped provide me with much-needed clarity regarding the difference...
episode 34: How busyness impacts culture and brand
"I'm too busy." "My to-do list has a mind of its own." As busyness has become more and more accepted as the "norm," have you thought about how busyness impacts culture and brands? In this episode of The Pursuit of Purpose, James Mayhew and I talk...
episode 35: Statistics, royal branding and reading.
In the February Favorites File, we talk about how statistics & data are used in marketing decisions, the challenges of branding facing the Royal family as Meghan and Harry move away from royal life, and my reading list.
episode 36: Setting boundaries for your brand
Are you setting boundaries for your brand? Boundaries are just as important for your brand as they are for business/client relationships or your personal work/life balance. Established boundaries help clearly communicate expectations, roles,...
episode 37: Marketing in a Covid-19 world with Brook Easton
This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. And those of us in the small business space, whether owner, employee, or...