Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.
https://www.amyaustinmarketing.com
Gesamtlänge aller Episoden: 1 day 20 hours 45 minutes
episode 60: Nine strategies influenced by your target audience
There are many business strategies influenced by your target audience. And yet often businesses try to be all things to all people, especially when just getting started. And I admit, I've been there. In this episode of The Pursuit of Purpose, I cover...
episode 71: Living a life full of possibilities with Melissa Ciciola
Imagine living a life of possibilities. Viewing each instance, each encounter, each challenge with the mindset of there is always a possibility. Some may say this sounds fluffy. Others may turn their nose up at it. But this attitude, mindset, or, as...
episode 72: How I come up with content ideas
After being asked many times, I'm sharing how I come up with content ideas. When I bumped up my LinkedIn activity from occasional to daily, I needed more ideas than ever before. And before this, I agonized over writing a post to the point it may never...
episode 76: January: the shortest and longest month
January has been the shortest and the longest month. Christmas seems like yesterday. But the last two weeks have felt like a month or longer. Why? I started teaching a course at a local community college. Just when the teaching arrangements were...
episode 79: Mapping personal and professional success with Kristin A. Sherry
Assessments are all about mapping personal and professional success but when Kristin Sherry wanted more and the answers weren't there - she wrote her own. YouMap®️ reveals the four pillars of career fit: strengths, values, preferred skills and...
episode 82: Is brand strategy important?
Let's talk about why a brand strategy is important. Having a strategy for your brand saves you from unnecessary work, it helps you make decisions rooted in the purpose of your business, and it offers confidence in the direction your business will go...
episode 83: Bringing your purpose and strengths to storytelling
What you’ll hear in this week's episodes are snapshots from the seven most popular interviews that when brought together take you on a journey of purpose, strengths, and how incorporating those into your brand and storytelling efforts reap many...