The Science of Social Media

Great campaigns happen at the intersection of marketing and psychology - the sweet spot where your content and messaging connects with your audience on a deep, human level.

Understanding the growing field of marketing psychology and the concepts behind cognitive biases can help persuade and influence audiences in powerful ways online.

This week we’re exploring six powerful psychological biases and how they influence human behavior online...

Buffer's annual State of Social report is here! This year we surveyed more than 1,800 marketers from businesses of all sizes (across a range of industries) to get their take on what the future of social media marketing looks like in 2019.

The report is fully focused on providing you with the insights you need to fuel your strategy for the year ahead...

Instagram now has more than 1 billion monthly active users worldwide and 500 million+ people use Instagram Stories on a daily basis.

But, did you know that Instagram now makes up 36% of Facebook’s ad revenue? A number that is expected to grow to $9 billion globally by 2020!

Instagram advertising is a big deal for Facebook and an even greater opportunity for businesses...

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it's a challenge to stay on top of everything.

Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

This week we’re exploring the top 10 social media tools brands are using to succeed in 2019...

Ever wonder how some of the world's top brands approach Instagram marketing? You're in luck!

This week we have a ton of great resources all tied up into one jam-packed episode. 

We spent the last few months interviewing marketers from leading brands like Nike, Square, Bustle, Blenders Eyewear (and more) to dig into their specific Instagram strategies...

Does vertical video really make a difference in your social media results?

This week we have some brand new research lined up for you. Over the last three months we teamed up with Animoto and spent more than $6,000 on dozens of experiments to find out how vertical video compares to square and landscape video in terms of engagement, views, clicks, and more...

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online.

In other words, retargeting campaigns turn internet "window shoppers" into real paying customers for your business.

While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated...

An incredible 500 million people actively use Instagram and Instagram Stories every day.

But it's not just the sheer number of users that's impressive, Instagram is helping businesses grow in a big way. 

80% of Instagram users follow a business, 72% of users have been influenced by Instagram to purchase a product, and 65% of the best performing posts contain products...

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.

While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined...

A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners!

As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology...