The Science of Social Media

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product.

Your audience may be there. Opportunities certainly exist there...

Some of the very best brands on social media get by with a little help from their friends -- agencies and consultants and strategists. 

If this is a route you've thought about exploring, then we think you'll find a lot to love in this week's episode all about agencies. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration...

When someone makes a purchase or signs up for your product, how do you know where they came from?

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having?

Attribution to the rescue!

Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way...

When marketers wish for more time and resources, they often wish to spend it on video marketing.

Well, what if you only needed six seconds of video to make your impression?

The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources...

If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!

We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there...

Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.

We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are approaching this channel with a stellar mix of organic and paid...

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most visible descriptions of who you are and what you're about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today...

Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course.

Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some fantastic examples of great Stories out there...

As always, a ton is happening in the world of social media, and it can be hard to catch every story.

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing.

We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage...

Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions...