The Science of Social Media

A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere!

One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base. 

Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy...

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.

You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today...

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time...

A very special SSM Select episode from our archives!

Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story. 

This week, we're discussing 6 proven Instagram marketing tactics that your bran can use today to grow followers and engagement in meaningful ways...

Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore? 

How should you be thinking about live video and your social media strategy in 2019?

Today we’re examining the state of live video on social media. While the live video buzz may have cooled, there are still significant opportunities to use live video to your advantage...

One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage...

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?

We'd love to let you in on a secret one that's flying under the radar.

Spotify!

We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? 

In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web...

What if you had a magic wand and could make any change you wanted on social media?

Quite a question, right? Well, we dove into the many different what if scenarios -- both real and imagined -- that may shape social media in the months and years to come.  We pulled up all the latest news and changes so that you’ll know what to expect next on social...

If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement.

Engagement with fans.

Engagement with your audience.

And engagement with your customers.

One of the primary components to engagement is customer support, working with your team to answer questions and serve customers on social...