27:22 And I found that in doing this particular podcast, like, early on when, you know, sort of the George Floyd and all of the the the protests and then the the sort of response to it, I got some of the weirdest DMs from folks, you know, of me, oh, oh, not like, oh, well, you didn't experience that. I was like, oh, you're gonna tell me what my experience is as a black Exactly. In this country. Right. It's like, don't get it confused.
16:57 So I I think for for public media, a local a local media outlet. And in our case, we serve the entire state of Maryland, Northern Virginia, DC, parts of West Virginia, Pennsylvania. It's very important that when people tune in to watch you that they see themselves. And so this also led to me developing, a diverse slate of programming, post George Floyd, and I'll talk about that more in a moment. But I think you have to be relevant by showcasing, the people that are in your backyard, so to speak.
24:08 And they loved Shaw University where I now happen to serve on the board of trustees. But when I came to Maryland in the aftermath of George Floyd, our CEO, Larry Unger, said, let's come up with a way to respond and not react to the crisis at hand. And so we developed a multiyear 10 point plan called standing against racism, fostering unity through dialogue. And I said one of the best ways for us to embrace the African American community is through partnership with the 6 HBCUs located in the DMV. Bowie State, Compton State, Morgan, Howard, UDC, and then the University of Maryland Eastern Shore.