Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
https://marcstoiber.podbean.com
Gesamtlänge aller Episoden: 2 days 8 hours 4 minutes
episode 53: What's in the coffee? The unlikely rise of McDonald's brand brew.
The other day, I was strolling through Costco, and saw McDonald's coffee pods on sale. I was amazed - not so long ago, I was working on the McDonald's account as a creative director and writer, and the coffee was our Achilles' Heel. How did they do ...
episode 52: Tiger Woods, Donald Trump, and Boeing. A big day for brands.
Today was a big one. First, Tiger Woods made sporting history with one of the greatest comebacks of all time. What implications were there for Nike, the brand that has stuck by Tiger through thick and thin - and what does this say about the role of b...
episode 51: University-gate: a tale of rich people, and the depths they'll plumb for status brands
A few days ago, the hallowed halls of elite colleges like Yale, Stanford and USC were blown apart with news that wealthy parents had paid college entry 'consultant' Rick Singer upwards of $25 million to short circuit the admissions process for their ...
episode 50: The Carolina Hurricanes, Justin Trudeau, and the art of the pirate brand
This past week, hockey commentator and icon Don Cherry took the NHL's Carolina Hurricanes to task, calling them a 'bunch of jerks' for celebrating their wins post-game with silly pantomimes. The Hurricanes, far from being cowed by Cherry's curmudgeon...
episode 49: Gillette, branded commentary and the razor's edge of public opinion.
A short time ago, Gillette waded into the social commentary sphere, releasing a long format ad counselling men to 'Be Better' and stand up to issues like bullying. The ad prompted an outcry, with negative comments outweighing good. It has since been...
episode 48: From Co-working to Club 2.0: Creating the Future of Work
Tessa McLoughlin has a gift for creating incredible community and creativity in the workspaces she designs. Now, the founder of Club Kwench is taking it to the next level. She's creating the next wave of workspaces, with her Culture Club concept spac...
episode 47: Ivanka, Facebook, and Brand Betrayal
Today was a busy day in the news. ExxonMobil was in hot water again - this time for creative accounting that conned investors; migrants were turned away from the US border with tear gas; Facebook was called to the carpet in the UK as part of the ongo...
episode 46: A tale of two underwear brands
Today in the NY Times, Third Love CEO Heidi Zak posted a full page ad bemoaning the regressive thinking of Victoria's Secret CMO Ed Razek. The ad seemed to encapsulate the plight of so many brands that were having trouble adapting in today's rapidly...
episode 45: Halloween, Fear, and Brand Thinking
I love pulling together tangents that don't obviously belong together. That's why, in honour of Halloween (yesterday) I did a bit of research into the correlation between fear and brand thinking. Crazy? Actually, I was surprised by how MUCH correlat...
episode 44: The fall of Sears (a brand story)
Today, Sears filed for Chapter 11. It's the end of a powerful story in retail, innovation, and brand building. It's also a story about the evolution of brands, and how brands lose their way. To talk about the demise of Sears, creative destruction,...