Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
https://marcstoiber.podbean.com
Gesamtlänge aller Episoden: 2 days 8 hours 4 minutes
episode 43: How to build a brand that actually sells stuff
The gap between marketing and sales is toxic and timeless. Here's the old trope. Marketing folks determine what the message is (too often guided by asinine insights from focus groups), then throw it over the fence to the sales folks. Sales folks gru...
episode 42: Everything you wanted to know about positioning, but were afraid to ask.
There are some brand issues that never lose relevance, never go out of fashion, never get 'fixed'. Positioning is at the top of the heap. No matter how shiny your technology, or how brilliant your analytics, lack of proper positioning can still sewer...
episode 41: Nike, Kaepernick, and the power of a bold brand
Last week, Nike launched a monumental ad campaign featuring Colin Kaepernick. With the rallying cry Believe in something, even if it means sacrificing everything the campaign took a bold political stance and - I would argue - threw down the gauntlet...
episode 39: Getting Back to Brand Basics
Didn't See It Coming usually digs into brands that are breaking new ground. But are there basics that brands really need to stick to? I brought aboard entrepreneur, futurist and brand consultant Jim Bottomley to chat about brand fundamentals - and m...
episode 38: Putin And The Brand of Authoritarian Strongmen
This week, politics took a turn for the surreal as US President Trump kowtowed before Russian President Putin in Helsinki. What is the allure of Putin? And why are we witnessing the proliferation of authoritarian leaders around the world? Looking b...
episode 37: Cancelling Roseanne: Are companies adopting the brand of human decency?
Today, Roseanne Barr had her show cancelled by ABC because of her Twitter tirade (smearing, among others, Valerie Jarrett, Chelsea Clinton, the Muslim Brotherhood and George Soros). Is ABC simply running away from the disaster? Or is human decency, ...
episode 36: Brand Building in a Gig Economy World
The big ad agencies are falling like dinosaurs, replaced by small, hungry gig economy 'mammals'. But how does a small gig economy worker build a brand when the economy for their services is all about bidding wars and aggregation on curator sites lik...
episode 35: The trick to creating infographics that work
Infographics are the simplification antidote to the data firehose.But anyone who has tried to construct an infographic quickly learns it isn't the graphics that make the difference. It's the art of reduction, organization, and discipline. So where do...
episode 34: What happens when iconic founders leave the brand?
One of my all-time favorite shoe designers, John Fluevog, is rumoured to be leaving the company he founded and built over the past 40 years. When ANY founder leaves, it can be bumpy for the brand. But when that someone is Fluevog, whose design ethos...
episode 33: The curious case of the creative person
I've known Heidi Ehlers for many years. She started as an advertising copywriter, became a recruiter for creative talent and (after a few more career iterations) has found an in-demand calling as the career coach for the creative class. What fascina...