Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 15 hours 32 minutes
episode 132: 132: Siddarth Taparia and the creation of a transformational mindset at SAP
This week on “Marketing Today,” Alan talks with Siddarth Taparia, senior vice president and head of marketing transformation at SAP, where his duties include overseeing partner marketing and strategic transformation.
During the course of their discussion, Taparia talks about his 13-year career at SAP, including his transition to marketing. He also discusses the efforts by SAP to transform their brand — both internally and for its clients...
episode 131: 131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed
In this week's episode of “Marketing Today,” Alan talks with Ryan Bonnici, chief marketing officer for G2 Crowd. A self-admitted unconventional thinker, Bonnici started his career in an unconventional way — as an international flight attendant. But Bonnici used his time in the air to talk with the executives in first class and gain an understanding of the way they think. More importantly, a connection he made provided him with a conventional opportunity: a job at Microsoft...
episode 130: 130: Kristi Argyilan of Target zeroes in on Gen Z
“Marketing Today with Alan Hart” once again comes to you from Brooklyn, where it was recorded during the Incite Group's Brand Marketing Summit, which took place in October of 2018. This week's episode features a conversation with Kristi Argyilan, who is a senior VP with Target, where she is in charge of media, guest relations, and measurement...
episode 129: 129: Marketing Today at the Brand Marketing Summit in Brooklyn
This week finds “Marketing Today” on the road again. This time the destination was Brooklyn and the Incite Group's Brand Marketing Summit, where Alan Hart moderated a track — Customer Understanding and Personalized Experiences — and took the opportunity to talk with some of the marketers there about their brands: what was top of mind for them, key insights they had about the Brand Marketing Summit, and their thoughts on the customer journey and experience...
episode 128: 128: Mary Ann Reilly of Visa on sponsorships, innovation, and branding
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Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.
episode 127: 127: Bob Hoffman: The Ad Contrarian Strikes Again
In this week's episode of “Marketing Today,” it's déjà vu all over again. Bob Hoffman, The Ad Contrarian, returns for his third visit on the podcast. Bob and Alan can't decide if it's a case of the third time being a charm or if it's three strikes and you're out. In any case, it's a treat for the listener because Hoffman is, as always, blunt, profane, and hilarious —and he takes no prisoners...
episode 126: 126: George Hammer of IBM on what it means to make less and matter more
In this week's episode of “Marketing Today,” Alan talks with George Hammer, chief content officer at IBM. In his conversation with Alan, Hammer discusses current trends in content creation as well as his vision for the way IBM operates in the creative realm and how it has changed “business as usual” at IBM...
episode 125: 125: Kim Wijkstrom believes brand is key in the strategic growth of a company
This week's episode of “Marketing Today,” finds Alan talking with Kim Wijkstrom, CMO for OneMain Financial. In his role there, Wijkstrom is responsible for development and execution of the company's brand marketing, and he has overseen OneMain Financial's first-ever brand campaign: “Lending Done Human...
episode 124: 124: Richard Shotton on personality, context, and behavior
In this week's episode of “Marketing Today,” Alan talks with Richard Shotton, author of the book, “The Choice Factory: 25 Behavioural Biases That Influence What We Buy,” which was published earlier this year.
Shotton started in advertising as a media planner, working on brands such as Coke and Lexus, before becoming inspired by the idea of applying behavioral psychology to business problems. Presently, he is head of behavioural science at Manning Gottleib OMD...
episode 123: 123: Dave Knox on innovation and disruption and what it means for companies both big and small
In this week's episode of “Marketing Today,” Alan talks with Dave Knox, marketer, consultant, and author. His book, “Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips,” was an Atticus Awards Grand Prix winner in 2017.
Knox has worked for Proctor & Gamble and was chief marketing officer at Rockfish. Now, he is co-founder of The Brandery, a startup accelerator, and co-founder and managing partner at Vine St...