Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 16 hours 11 minutes
episode 123: 123: Dave Knox on innovation and disruption and what it means for companies both big and small
In this week's episode of “Marketing Today,” Alan talks with Dave Knox, marketer, consultant, and author. His book, “Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips,” was an Atticus Awards Grand Prix winner in 2017.
Knox has worked for Proctor & Gamble and was chief marketing officer at Rockfish. Now, he is co-founder of The Brandery, a startup accelerator, and co-founder and managing partner at Vine St...
episode 122: 122: Seth Godin: “I’m just a guy noticing things”
This week's “Marketing Today” features a very special guest. Alan talks with Seth Godin, author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,” and “The Dip.” And now he's written a new one: “This Is Marketing: You Can't Be Seen Until You Learn to See.”
In his conversation with Alan, Godin discusses his new book and what it's about: creating change and a modern way of thinking about marketing...
episode 121: 121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
This week on “Marketing Today,” we revisit one of our earlier episodes. In it, Alan talks with Kim Whitler, an assistant professor in the marketing department at the University of Virginia's Darden School of Business. Prior to joining the world of academia, Whitler was head of marketing strategy at PetSmart and served as CMO for both Beazer Homes and David's Bridal. She's also written for Forbes on issues facing C-level marketing leaders today...
episode 120: 120: Julie Eaton of Corian Design: “Pivot and keep moving forward”
In this week's episode of “Marketing Today,” Alan talks with Julie Eaton, vice president and general manager at Corian Design, a unit of DuPont. Eaton's 23-career at DuPont started in manufacturing and technology before evolving into roles in product leadership, first with Kevlar and now in her current position with Corian Design...
episode 119: 119: Scott Mueller of Shopchology on where modern retail is headed
In this week's episode of “Marketing Today,” Alan talks with Scott Mueller, president at Shopchology, a shopper marketing and insights company. During the podcast, they discuss the “retail apocalypse” and challenge the popular notion that retail is dying, (hint: it's not dying — it's evolving), what modern retail means to both brands and retailers, and Mueller provides insight into the future of retail using real-world examples to make his point...
episode 118: 118: John Thies, CEO & Co-founder of Email on Acid
This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews John Thies, the CEO of both Email on Acid and Cause for Awareness (a non-profit). In this interview, Alan and John discuss how to design better email experiences (from the subscriber's perspective). They discuss common beginner mistakes, modern personalization options and other design considerations...
episode 117: 117: Craig Evans, Chief Creative Officer at Wunderman Seattle
This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews Craig Evans, Chief Creative Officer at Wunderman. In this interview, Alan and Craig discuss the challenges related to modern creative departments as they deal with marketing across multiple, ever-changing channels and platforms. They also discuss how AI is changing the world of marketing and the boundaries of personalization...
episode 116: 116: Molly Crawford, VP/Group Creative Director at Digitas
This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews Molly Crawford, VP and Creative Director at Digitas Atlanta. In this interview, Alan and Molly discuss strategies for conveying messaging across multiple marketing channels (email, web, social, etc.). They discuss how to utilize modern personalization elements and ways to balance consistent messaging with the features and audience types for different channels...
episode 115: 115: Carrie Bienkowski of Peapod and Vic Drabicky of January Digital on Marketing Today
This week on “Marketing Today,” Alan hosts two guests. Carrie Bienkowski is CMO with Peapod, the online grocery ordering and delivery service. Prior to her time with Peapod, Bienkowski was based in London as head of fashion for eBay, and, previous to that, she spent 10 years in marketing with Procter & Gamble...
episode 114: 114: Dawn Colossi of FocusVision believes people are the key to a company’s success
In this week's episode of “Marketing Today,” Alan talks with Dawn Colossi, the new chief marketing officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also spent time in public relations and publishing. During the podcast, Colossi and Alan discuss at length her recent LinkedIn article, “My First 90 Days as a CMO...