Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 16 hours 55 minutes
episode 266: 266: Standing Out in the Crowd with Torchy’s Tacos Scott Hudler
Scott Hudler is the CMO of Torchy's Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means.
Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years...
episode 267: 267: The Financial Impact of Customer Connection with Khoros’s Katherine Calvert
Katherine Calvert is the Chief Marketing Officer of Khoros, a digital engagement platform for social marketing, online communities, and customer care.
In this episode, Alan and Katherine discuss her path to becoming CMO at Khoros and her perspective on customer engagement. She also shares what platforms marketers should consider if they want to create great experiences for their customers and prospects...
episode 268: 268: Digital Business Transformation: Defending, Differentiating, and Disrupting with Publicis Sapient's Teresa Barreira
Teresa Barreira is the CMO at Publicis Sapient where she works to transform businesses in the constantly evolving world.
In this episode, Alan and Teresa discuss her path to becoming CMO at Publicis Sapient, the new internship program she's launched, and why she believes that diversity and inclusion are not only HR functions.
Along with her passion for D&I awareness, Teresa is passionate about transforming businesses...
episode 269: 269: Using Social Commerce to Influence Your Brand with Jane.com’s Meagen Johnson
Meagen Johnson is the SVP of Marketing at Jane.com, a curated fashion marketplace with more than 2,000 brands and thousands of products released daily and only available for 72 hours.
In this episode, Alan and Meagen dive into Meagen's passion for marketing beginning in high school, how she ended up at Jane.com, and the trends she sees in the clothing and fashion industry and social media...
episode 270: 270: Aligning Your Brand and Product Messaging with Frankly Organic Vodka Co-founders Philip and Kristen Risk
Husband and wife, Philip and Kristen Risk are the Co-founders of Frankly Organic Vodka.
On the show, Alan learns how they met selling luggage, how they maneuvered from sales to marketing, and what brought them to founding a vodka company. They share what's unique about Frankly Organic Vodka and how the liquor industry is not an easy place to survive and thrive. Yet this dynamite couple is doing just fine...
episode 271: 271: Making Your Product Marketable, Valuable, and Usable with Innovatemap’s Christian Beck
Christian Beck is the Executive Partner at Innovatemap, where he focuses on growth strategy and design. He is also the host of the podcast Better Product.
While Christian doesn't consider himself a marketer, he and Alan discuss design, user experience, and how marketing is tied closely to his role. Throughout the rest of their conversation they also touch on how technology scale is outpacing human cognition, why that matters, and what making a good product is all about...
episode 272: 272: Seeing the Whole Picture of a Marketing Transformation with Philips's Lorraine Barber-Miller
Lorraine Barber-Miller is the Chief Marketing & E-Commerce Officer at Philips, a 130-year-old company in the middle of a large marketing transformation.
In this episode, Lorraine and Alan discuss what makes Philips unique and her background at IBM and ADP before she joined Philips. They also discuss the B2B and B2C complexities of Philips as a business and the global marketing transformation she's leading...
episode 273: 273: The Democratization of Connection with LunchClub’s Chelsea Cain Maclin
Chelsea Cain Maclin is the CMO of Lunchclub where she leads the company's marketing initiatives that drive brand awareness and user growth. Before joining Lunchclub Chelsea served as the VP of Marketing for Bumble where she has drawn inspiration for her role at Lunchclub.
On the show, Alan and Chelsea talk quite a bit about her background at Bumble and what she is trying to help Lunchclub achieve...
episode 274: 274: Highlighting the Human Element in Marketing through Audio with HubSpot's Alanah Joseph
Alanah Joseph is the Senior Marketing Manager at HubSpot, responsible for marketing and operations of the HubSpot podcast network.
In this episode Alanah and Alan discuss her role in driving brand awareness and increasing listenership for its shows and the long-term strategy behind launching a podcast network.
“Just as product requirements have grown and changed over time, so have people's content needs...
episode 275: 275: A Masterclass in Agile Master Brand with Lippincott's Nital Patel
Nital Patel is the Senior Partner of Lippincott, where he works at the intersection of business strategy and customer insights with almost two decades of experience. He works with global brands across industries on different issues such as brand architecture, portfolio, assessment, and positioning.
In this episode, Alan and Nital discuss agile master brand, a new version of brand architecture from Lippincott...