Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 18 hours 16 minutes
episode 256: 256: Human Behavior Should Inform Your Brand Positioning with Panera's Eduardo Luz
On this 256th episode of Marketing Today, Alan Hart and Eduardo Luz, Chief Brand and Concept Officer at Panera, discuss the pivots Panera executed during the pandemic, including how they positioned their mobile app and the innovations they implemented in their menu offerings.
Eduardo sees the future of marketing as really honing in and connecting with your consumer...
episode 257: 257: Betting on Partnerships to Amplify Your Brand with Churchill Downs's Kristin Warfield
Kristin Warfield is the VP of Partnerships at Churchill Downs Incorporated, home of the Kentucky Derby since 1875. During her twelve years at the historic racetrack, she has championed significant growth in the track's partnership development and activation efforts...
episode 258: 258: The Future of Advertising in Video Games with Adverty's Niklas Bakos
Niklas Bakos is the Founder and Chief Strategy Officer at Adverty, a company that helps put advertisements in video games. In this episode, Alan and Niklas discuss what in-game advertising looks like and how e-sports has exploded in popularity.
The conversation starts with why Niklas founded Adverty. Having spent most of his career in the gaming industry, he saw a huge opportunity for marketers to easily reach their target audiences and do it “at scale...
episode 259: 259: Alternative Solutions to Third-Party Cookies with Xaxis's Nishant Desai
Nishant Desai, or Nish, is the Director of Technology and Operations at Xaxis, The Outcome Media Company. Nish has 20+ years of experience leading technical partnerships, integrations, and ad operations for thousands of brands, platforms, and partners.
On Marketing Today, Alan and Nish unpack the future of marketing without third-party cookies. With only a year before the change, Nish's advice is, “Don't panic” and look to alternative solutions...
episode 260: 260: Drawing Inspiration from Operations to Marketing with Appian’s Denise Broady
Denise Broady is the Chief Marketing Officer at Appian, a low-code, solution-focused organization that helps customers become more agile, creative, and connected. Denise's experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I really love to bring processes and data to the art of marketing...
episode 261: 261: Wines, Racing, and the Historic Partnership with Churchill Downs with Jackson Family Wines’ Bill O’Connor
Bill O'Connor is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, Freemark Abbey, Murphy Goode, Stonestreet, among many others...
episode 262: 262: Digging into the Mechanisms of Growth with Qualtrics's Kylan Lundeen
Kylan Lundeen is the Chief Marketing Officer at Qualtrics where he's helped revenue growth increase up to 50% per year. When Kylan started “meandering” in marketing, he began to realize the importance of growth versus marketing alone. He says, “the job of any marketer is to influence other people to take action and do something”, but you can only do that when you understand growth...
episode 263: 263: Driving Results through Reinvention with Joe Jackman
Joe Jackman is the CEO & Founder of Jackman Reinvents, the world's first and foremost reinvention company. He's also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed.
In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it...
episode 264: 264: Purpose is Power with ALSAC'S Emily Callahan
Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital.
On the show, Emily and Alan discuss St. Jude's origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind St. Jude's partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space...
episode 265: 265: Being a Good Steward of Data with Privacy Lawyer, Odia Kagan
Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP, a US national law firm. She has advised more than 200 companies of varying industries and sizes on compliance with GDPR, the California Consumer Privacy Act and other US data protection laws.
In this episode, Odia and Alan discuss why marketers should care about data protection and what they should be paying attention to in the connection between marketing and data...