The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
Gesamtlänge aller Episoden: 4 days 7 hours 37 minutes
episode 256: 2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Here's what you need to know for today in the business of podcasting: https://newsletters.feedbinusercontent.com/a89/a891c4309162160de167c3ced7e02af91c8a9de9.html...
episode 255: Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More
Here's what you need to know for today in the business of podcasting: https://www.insiderintelligence.com/content/more-than-third-of-marketers-will-increase-their-brand-marketing-investments-this-year https://wearebumper.com/blog/meet-podcast-x-ray...
episode 253: Reintroducing Podcasting
If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its...
episode 252: What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More
Here's what you need to know for today in the business of podcasting: https://theankler.com/p/netflixs-threat-isnt-in-hollywood https://digiday.com/marketing/heres-what-a-7m-30-second-super-bowl-ad-can-purchase-in-digital-media-in-2024...
episode 251: Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More
Here's what you need to know for today in the business of podcasting: https://newsroom.spotify.com/2024-02-02/the-art-of-podcasting-with-joe-rogan-and-his-new-multiyear-spotify-partnership/...
episode 250: Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More
Here's what you need to know for this week in the business of podcasting: https://podcasters.apple.com/support/5316-transcripts-on-apple-podcasts...
episode 249: Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More
Here's what you need to know for today in the business of podcasting: https://www.hollywoodreporter.com/business/business-news/alex-coopers-call-her-daddy-podcast-no-longer-exclusive-to-spotify-1235811636/...
episode 248: Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More
Here's what you need to know for today in the business of podcasting: https://www.iab.com/insights/consumer-privacy-research/ https://signalhillinsights.com/brand-podcast-summit-keeps-the-focus-on-the-audience/...
episode 247: Knowing Half The Battle in Podcasting
With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting. - Written by Tom Webster - Edited by Bryan...
episode 244: Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More
Here's what you need to know for today in the business of podcasting: https://www.westwoodone.com/blog/2024/01/29/apples-new-ios-17-software-is-a-positive-step-for-podcast-advertisers-and-content-creators/...