The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
Gesamtlänge aller Episoden: 3 days 15 hours 41 minutes
episode 104: Neil Patel: Content promotion and distribution in B2B SaaS
In this episode, Neil Patel, the man behind CrazyEgg, NP Digital, Kissmetrics, and Ubersuggest, joins us to discuss content promotion and distribution in the B2B SaaS space...
episode 103: How to do ABM without a dedicated ABM function
This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag). Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function...
episode 102: How to get better at social selling and sales enablement: Steve Watt
In this episode, Steve Watt, the Marketing Director at Seismic, the global leader in sales enablement, joins us to discuss how to get 1% better every week at social selling and sales enablement...
episode 101: Sangram Vajre: The MOVE framework for Go-To-Market
In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE Framework -- an actionable framework for Go-To-Market (GTM)...
episode 100: What triggers people to buy: Katelyn Bourgoin
In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy...
episode 99: How to set up the customer success function : with Scott Marker and Megan Bowen
This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Scott Marker, the Chief Evangelist Officer & Founder at MSA², takes over as the host (from Yaag). Megan Bowen, the COO & CCO at Refine Labs, joins the show to share her insights on building the customer success function during the early stages of your startup...
episode 98: How to market cybersecurity products better : Rafi Ozick
In this episode, Rafi Ozick, the founder and CEO of Privatise, the company disrupting cybersecurity with one click enterprise network security, joins us to share his expertise on marketing cybersecurity products...
episode 97: Conversion Optimization: How to get it right - with Khalid Saleh
In this episode, Khalid Saleh, the founder and CEO of Invesp, joins us to discuss Conversion Optimization and shares his decades of experience on how to get it right...
episode 96: How market networks bridge the gap in today’s advertising : Sam Mallikarjunan
In today's episode, Sam Mallikarjunan, the CEO & Co-Founder of OneScreen, an AI-powered Market Network, joins us to share his insights on what a market network is, and how it bridges the gap in today’s marketing and advertising...
episode 95: How to truly get better at video marketing : Guy Bauer
In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at video marketing and the key mistakes to avoid...