The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

Eine durchschnittliche Folge dieses Podcasts dauert 38m. Bisher sind 267 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast

EI 036 : 8 Techniques To Make Your Ecommerce Copywriting Sell - Strategy Session

If you want to sell more products online, then you'll need to make your ecommerce copywriting sell to your prospects. Ecommerce companies tend to think that because they only have to sit behind a screen, drive traffic, capture leads, and sell cool...


 2014-09-16  28m

EI 035 : How To Use Video To Acquire More Ecommerce Customers - James Wedmore,

Statistics show that website visitors are 64% more likely to buy a product on an ecommerce site after watching an online video, and if you don't currently use video to acquire more ecommerce customers then you're going to be left...


 2014-09-11  48m

EI 034 : 3 Types Of Buyers And How To Sell To Them - Strategy Session

In this Strategy Session we'll be talking about buyer psychology, the three types of buyers, and how to sell to them. Here are the three main types of buyers identified by neuroeconomics experts: 15% - Spendthrifts 24% - Tightwads 61% -...


 2014-09-09  30m

EI 033 : Optimizing Ecommerce Site Navigation & The Most Profit For Dollar, But Most Underutilized, Ecommerce Marketing Channel - Matt Bailey, Site Logic

Matt Bailey is an online business strategy consultant with a significant amount of experience, expertise and success when it comes ecommerce site navigation optimization. His knowledge in online business ranges far and wide and he has taught Google...


 2014-09-04  43m

EI 032 : 5 Proven Tips To Reduce Abandoned Carts - Strategy Session

Finding and implementing the most profitable strategies to reduce abandoned carts is a recurring theme in our daily discussions. We're always talking about it because everyone deals with it and there is a lot of misunderstanding about it. It’s...


 2014-09-02  17m

EI 031 : Stop Wasting Your Time At Trade Shows, How Dodocase Exploded Their Business By Timing Product Launches With Major Events - Craig Dalton, Dodocase

Craig Dalton grew award-winning iPad case manufacturer DODOcase well past 7 figures very quickly by timing product launches with major events, and he teaches you how you can do the same. DODOcase is a San Francisco-based maker of protective cases for...


 2014-08-28  38m

EI 030 : Getting A 259% ROI With Native Advertising In Ecommerce - Strategy Session

The use of native advertising in ecommerce is growing at an exponential rate, and so are the returns. The best part about native advertising is that your competition is most likely not doing it, or doing it completely wrong, giving you the advantage...


 2014-08-26  24m

EI 029 : Thinking Small Won't Buy Jet Fuel: Contrarian Ecommerce Strategies From The Queen Of Conversion - Amy Africa,

Amy Africa is the CEO of EightByEight Marketing has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years. She is one of the best web marketers today because she combines incredible direct...


 2014-08-21  56m

EI 028 : Stop Copying Your Competitors - Candid Conversation

We've all done it at some point so no gets a free pass, but it's time for you, once and for all, to stop copying your competitors! Jeff Bezos once said,"Don't focus on the competition, they'll never give you money." We know that many listeners,...


 2014-08-19  18m

EI 027 : Boosting Conversion By 300% With Qualitative And Voice Of Customer Data - Sean Ellis, Qualaroo

While Analytics packages tell you what people are doing on your website, Qualaroo can tell you why they are doing it by capturing qualitative and voice of customer data. Or even more important, why they aren't doing something. Sean Ellis’ is...


 2014-08-14  43m