My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
Gesamtlänge aller Episoden: 11 days 2 hours 55 minutes
194: The Ins and Outs of Facebook’s New Campaign Budget Optimization
If you’re not yet familiar with Campaign Budget Optimization, now is the time. Facebook recently rolled out this new ad feature and has plans for it to become a requirement for all advertisers later this year. Today, Andrew goes in-depth with...
193: "Must Know" Elements of Successful Ecom Design Most Business Forget
How often have you added a new element to your website because you thought it “looked cool”? The reality is that a jumble of “cool” widgets and features can slow down your site and actually worsen your customer experience. In today's episode,...
192: Tactics for Increasing Customer Lifetime Value (and How to Measure It)
Your customers are worth more than what they purchase from your store today. If you can retain them as a customer over time, you can gain more profits for your business. This week, Andrew and I have a meaty, and sometimes conflicting, conversation on...
191: How An Artist And Engineer Turned Business Owners Built a "Cult"
Success in the ecommerce world doesn’t happen overnight. Our guests today are not only big contributors to the ecommerce community, but are also co-founders of a business they built from nothing to one that now has a cult following. I met Matt and...
190: When To Hire a Director of Marketing and How To Do It Successfully
A topic that’s come up a lot in my recent conversations is how to hire a high-level marketing person. Finding the right candidate can be tough, and when you’re a business owner doing a million other things, it can be even tougher. In this episode,...
189: What’s Actually Working in SEM and YouTube Advertising in 2019
The customer purchase journey is no longer a linear path. SEM and YouTube advertising have changed not only the way consumers find products, but also how businesses track where purchases come from. Today we’re joined by returning guest and CEO of ,...
188: 7 Questions to Ask Potential Paid Social Agencies
Making the decision to outsource your paid social to an agency can be tough. It’s a big decision to hand over the reigns of your social advertising to someone outside of your business, and one of the questions Andrew and I get a lot is, “when is...
187: Customer Loyalty Secrets From a 7-figure Business
Magical things can happen in your business with a strong brand and a loyal customer base. Bryan Anthonys’ founders Amber Reynolds and Ed Glassman built a seven-figure business, in part by creating a brand and products that their customers feel...
186: The 3-Step Process to Profitably Scaling Your Business
Too many established ecommerce stores run out of money before they can scale. Over the last several years, I’ve helped 126 ecommerce brands build more profitable businesses. 78 of them scaled into 7-figure businesses. 2 them had $100 million dollar...
185: Use These 20 Questions to Get Unstuck With Your Facebook Ads Part 2
Earlier this week, Andrew shared the first 10 of 20 questions he asks when auditing clients’ Facebook accounts to see whether they’re managing them to their fullest potential. Today he shares the rest of his tactical questions to help you optimize...