The Science of Social Media

This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.

(If you didn’t catch part one, we released that last week. Feel free to jump back and start there.)

In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal...

Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.

The tricky part? Social media strategies have changed just as fast as everything else!

This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions...

When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies. 

Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pinterest team...

"I feel like I’m getting tired of Instagram and I get the feeling other people are too." 

This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all else, and the one aspect of marketing that will never change... storytelling...

What metrics really matter to social media marketers and marketing leaders?

We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions...

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.

So what does social media management look like over the coming weeks and months? We’re still figuring it out.

We hope that the thoughts in this episode can act as a starting point to work from as we navigate the current and up-coming challenge...

(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you...

(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you...

(Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting  one of our top episodes of 2019. Thank you for being along for the ride  and for making The Science of Social Media  part of your podcast  routine. We're very grateful to have you...

(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media  part of your podcast routine. We're very grateful to have you...