PR 360

David McAlpine is the Global Head of External Communications at Illumina, a biotech company that develops, manufactures, and markets integrated systems for the analysis of genetic variation and biological function. He has also worked as the Director of Broadcast Media Relations at General Motors and as a producer for CBS and Fox News...

Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build brands and drive demand. In the earliest days of the internet, Jeff helped some of the world's biggest corporations plant their first flags on the web, and today he's helping them embrace AI to do the some of their best work ever. Here, he discusses how AI is being used in PR and the need for brands to embrace social search...

Shelby Janner, Chief Publicity Officer at Zilker Media, is passionate about helping thought leaders and brands share their stories. Over the past 11 years, Shelby has managed publicity campaigns for three New York Times bestselling books and the immensely popular "Chicken Soup for the Soul" series, along with dozens of others. Here, Shelby discusses her work with “Chicken Soup for the Soul,” getting people booked on podcasts, and her personal branding tips...

Karen Gamba is a PR, networking, and business strategist as well as the CEO and co-founder of the ExV Agency. With locations in Atlanta, New York, and Hong Kong, ExV Agency creates out-of-the-box digital events, elevated branded narratives, and distinctive visibility campaigns for clients looking to expand their reach, reputation, and revenue...

Nancy Luong is a successful Fortune 500 senior marketer, financial content creator, keynote speaker, university educator, and DEI advocate. Currently, she is a Digital Program Manager at Salesforce and the Leader in Residence at Cal State Long Beach, where she advises students on how to start their careers. A proud first-generation daughter of Vietnamese and Chinese immigrants, Nancy recently became a bestselling author after publishing the “How We Got Here Journal...

Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. As the founder of marketing agency Sharp Pen Media, Joe approaches content and PR through a three-step process of narrative building, editorial planning, and content creation. From 2018 to 2023, he was the editor of Street Fight, a prominent martech trade publication. Prior to that, he earned his BA from Brown and his Ph.D. in comparative literature from Cornell...

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 22 years ago after realizing that small businesses desperately needed a press release service they could actually afford, with access to the media and to a national newswire—all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets...

Steve Rohr is a Hollywood publicist, media expert, and author. He served as the Show Publicist for the Academy Awards from 2015 – 2019 and is the founder of Lexicon Public Relations, a boutique entertainment firm representing award-winning actors and recording artists. As a communication expert, Rohr co-authored “Scared Speechless: 9 Ways to Overcome Your Fears and Captivate Your Audience...

Maria Jordan is the founder of Fireflies Management, a global communications agency that specializes in propelling both established organizations and startups to new heights by evolving and promoting their brands. Over her decade of experience in PR, Maria has successfully collaborated with renowned businesses such as Lamborghini, Wimbledon, and MyHeritage, delivering compelling and tangible results...

Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, including art, publishing, finance, tech, real estate, and retail. Currently, she's an account executive at MSL in the UK. Recently, she finished her dissertation on a rather compelling topic that compares reality TV with classic literature. Here, she discusses her dissertation and shares the current challenges faced by her PR clients in the UK...