Project A is a European venture capital investor. With €500m under management, the company focuses on early-stage startups. In addition to capital, Project A provides its portfolio companies operational support from over 100 experts across the startup building stack. The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. We know it can be a long, difficult journey. Challenges are infinite and resources limited. In this podcast, you’ll learn from our experience as an Operational VC working with 100+ early-stage startups and find the inspiration you need to get going. Featuring our in-house Marketing, BI, and Organizational Building experts, as well as fellow founders from our broad portfolio of companies, we give you valuable insights on what it takes to build a successful company.
http://www.project-a.com
Gesamtlänge aller Episoden: 4 days 12 hours 50 minutes
episode 1: When to choose a product- vs a project-based approach to achieve your goals?
In this session, our CTO Stephan Schulze talks about why he sees things in terms of "products" vs "projects". For example, he's said that building a company website is a project. Conversely, an organization is a product — meaning that you should...
Proving your money’s worth - measuring marketing impact | PAP#107
In our new podcast episode Philipp Jähnel, Head of Marketing Intelligence at Flixbus, gives tips on how to approach marketing attribution as an early stage startup and how to progress to a more sophisticated CLV attribution. In light of the upcoming...
The Brand-Market-Fit | PAP#106
In our latest podcast episode Finn Hänsel, Founder and Managing Director of the Sanity Group and Simon Walter, Project A's Chief Brand Officer, talk about branding in general and the brand-market-fit in particular. Why should startups think about...
How to crack the healthcare market one patient at a time | PAP#105
The healthcare industry is a rather complex environment to operate in. Sophie Chung, founder and CEO of Qunomedical, talks about some of the challenges and pitfalls of health marketing. How do you build trust as a newly founded healthcare company?...
Strong Product Organizations | PAP#104
In this podcast episode Tamer El-Hawari gets together with Petra Wille to talk about strong product organizations. Petra is product leadership coach and recently published her book “STRONG product people”. Together they discuss the difference...
How to turn your 2021 Sales Planning into Action & Revenue | PAP#103
What is the best way to do your sales forecast for the year? How do you ensure your targets will be met? In this week’s episode Corinne Herberg (Senior Sales & CS Analyst at Project A) and Martin Heibel (Founder & MD at Ciara) dive into the...
Social Branding & Selling for Everyone - From CEO to Account Executive | PAP#102
In our latest podcast episode, Raul Porojan and Michal Bohanes elaborate on how Social Selling and LinkedIn Branding can be useful and achievable by everyone, from CEO to Account Executive. Which misconceptions are there about LinkedIn? Is there a...
Startups and Brands | PAP#101
Why are most startups rather hesitant as far as branding is concerned? When should startups ideally invest in their brand? The "JVM Start-up Report“, recently published by Jung von Matt – the renowned creative agency, was a great occasion for our...
Startups and Brands | PAP#101
Why are most startups rather hesitant as far as branding is concerned? When should startups ideally invest in their brand? The "JVM Start-up Report“, recently published by Jung von Matt – the renowned creative agency, was a great occasion for our...
Hiring the right PMs | PAP#100
In this week's episode, we’ll talk about the interview of product managers. Rasika Krishna Schmidt (VP Product at Anyline) and Tamer El-Hawari (CPO at Project A) have interviewed over 500 product people and share their questions and watch-outs. A...