The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
Gesamtlänge aller Episoden: 4 days 7 hours 33 minutes
episode 274: Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.
Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast...
episode 274: Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
Here's what you need to know for this week in the business of podcasting: - How Podcasting is Making ITself Known at SXSW "Trojan-horse style" - Radio and Podcasts Deliver Decision-Makers to B2B Marketing - Podcasting’s Place in Advertising as...
episode 273: Podcasting's Attribution Gap, Untapped Rural Listeners, & More
Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results...
episode 273: Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
Here's what you need to know for today in the business of podcasting: - Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+ - A recent report from Veritonic and RealEyes finds ads with too much complexity...
episode 271: B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast...
episode 270: Spotify's $10b Goal, Podcasting's SXSW Experiment, & More
Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's...
episode 269: Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More
Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, https://soundsprofitable.com/the-download/making-sxsw-count/ Our top stories: Edward...
episode 268: Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More
Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers...
episode 265: Top Podcast Advertisers, Middle East Brand Safety, & More
Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising...
episode 266: Meet Your New Co-Host
A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure. - Written by Tom Webster - Edited by Bryan Barletta - Audio...