Gesamtlänge aller Episoden: 5 days 10 hours 51 minutes
Powered by artificial intelligence, chatbots are cutting-edge software applications capable of having highly personalised and engaging conversations with your customers in messaging apps like Facebook Messenger, on voice platforms like Amazon Alexa,...
Do you properly target your display ad campaigns or do you follow more of a carpet bombing strategy? As marketers, it's easy to get hooked on showing adverts repeatedly to get results and argue how effective this is with your results data. However,...
If you listened to our recent podcast interview with Michelle Carvill called 'Get Social', you may well recognise this weeks guest. When Michelle and Ciaran caught up to talk about her Book “Get Social, they also talked about all sorts of other...
Daniel and Ciaran take an in-depth look at online tools to help you with any competitor benchmarking you might need to conduct. These tools are all ones we have tried and tested over the years and include a few which were never intended to be used...
Social Media Strategy and Tactics for Leaders
Increasingly as digital channels have more and more impact on the success of the overall business, marketers are being tasked with driving change within organisations as they seek to transform systems and processes so they are aligned with the...
For a while now we have been doing the Digital marketing Skills Test which helps you to benchmark your marketing skills knowledge and provides you with content that will help you improve and master more subject areas. Recently we launched a...
In this week's podcast, we are discussing all things WordPress, from themes, updates, plugins and security to how to harness the platform for E-commerce. How secure and up to date is your WordPress Website?
For some time now marketers have noticed that content marketing is getting harder. Are you focussing enough on promoting the content you are producing or are you in a rush to burn through as much material as you can to get through that week or month?...