37:41 And you can even say double that. If it doesn't hit 200 1,000 miles, it's not even worth buying. Now and most people are keeping their cars for 7 7 to 8 years now for the first owner of that car, and it's gonna live 20 more years later in the secondhand market. So but back then, it was still like, do you did you plan for a 30, like, how would you even gauge that? Like, especially when, like, early on was, like, a low volume option.
11:44 Right. Right. Right. Whereas the only other way to know that is to have a stand up. And if you're doing a stand up every week, once a week, let's say on a Monday or or on a Friday, you won't know you you just have this gap 7 day gap of information.
22:00 Exactly. And I was just thinking about this, but because there there are a lot of customers that are old school in in terms of they want to call and talk to someone or email in. What have I just connected that to? I wonder if you used 11 Labs which is a AI service that you can basically clone your own voice. That's what I used for the the charity stream last year where it was Darth Vader was reading all the call outs from people.