We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
https://communicateinfluence.com
Gesamtlänge aller Episoden: 1 day 11 hours 46 minutes
Do podcast transcripts enhance SEO?
Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization.
But is this true? Carl Robinson, founder of Rumble.Studio and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience.
The issue could come down to the quality of transcriptions generated by platforms such as Otter and Descript...
How to Market Your E-Commerce Store
Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website.
He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing. You can find episode one with Kevin McCall here...
How to Select an Ecommerce Platform for your Store
COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence.
Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores.
In this episode, Kevin McCall, founder and technology lead with Podmotion...
Voice tech app transforms audio content creation
Voice technology is set to have a significant impact on the podcasting work flow in the coming months.
This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio.
Developed by Carl Robinson, Rumble Studio lets any organization create and publish audio content for a number of uses, including interviews, content marketing, and audio content projects...
The Future of Public Relations in a Post-COVID-19 World
A diversified agency with the ability to pivot
Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies.
APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasonably well, while specialist boutique agencies, such as event mangement consultancies, have struggled...
How to Overcome Pocrastination
We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists.
Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed.
Some people say they procrastinate because they're tired - although other's aren't convinced that's a case of procrastination...
PR Disasters Driving CEOs to Embrace Social Media
Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment.
The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake...
Understanding Your Market and Finding New Clients
There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them.
That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you, you need to differentiate yourself and highlight what makes you different and better than your competitor...
How To Write Better Email Newsletters
There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read!
Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, and follows all the masters, such as Marcella Allison, Matt Furey, and Ben Settle...
How PR and marketing pros can use meditation to reduce stress
We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning.
Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation
“When my dad got sick and passed away that was the first time someone very close to me died...