The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...

Eine durchschnittliche Folge dieses Podcasts dauert 32m. Bisher sind 59 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 1 day 9 hours 19 minutes


episode 38: The Future of Public Relations in a Post-COVID-19 World

A diversified agency with the ability to pivot

Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies.

APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasonably well, while specialist boutique agencies, such as event mangement consultancies, have struggled...


 2020-07-01  48m

episode 37: How to Overcome Pocrastination

We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists.

Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed.

Some people say they procrastinate because they're tired - although other's aren't convinced that's a case of procrastination...


 2020-06-24  28m

episode 36: PR Disasters Driving CEOs to Embrace Social Media

Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment. 

The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake...


 2020-06-17  39m

episode 35: Understanding Your Market and Finding New Clients

There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them. 

That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you, you need to differentiate yourself and highlight what makes you different and better than your competitor...


 2020-06-10  41m

episode 34: How To Write Better Email Newsletters

There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read!

Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, and follows all the masters, such as Marcella Allison, Matt Furey, and Ben Settle...


 2020-06-02  44m

episode 33: How PR and marketing pros can use meditation to reduce stress

We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning. 

Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation

“When my dad got sick and passed away that was the first time someone very close to me died...


 2020-05-27  45m

episode 32: Internal Comms With Narrative Creates Successful Engagement

The role of an internal communications team varies greatly from business to business. 

But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task -  disseminating an organization's narrative, and making sure that employees understand it.

Says Ben: “This is everyone’s job. Is not a job title. It really needs to start with how the culture of the organization evolves...


 2020-05-21  23m

episode 31: How to Develop Your Online Brand and Reputation

Lachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line. 

In this week's episode, he talks to Communicate Influence about this work, how to create a brand online, and the growth of TikTok...


 2020-05-13  31m

episode 30: The Communicate Influence Podcast Blooper Episode

It's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode!

You'll get to hear how Sheelagh's co-host interrupted interviews with Josh Stimelie, Bob Pickard, and Fiona Fenwick...


 2020-05-06  4m

episode 29: Leadership Communications In A Crisis

This week's episode is a must-listen for leadership and corporate communications staff working with leaders.

Bob Pickard, a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions...


 2020-04-29  35m