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29:08 As right now, thank you for joining me on this podcast I want to send out a shout out to my daughter Sharon, who edits my podcasts for me and makes me sound really awesome. If you want to go deeper, you can follow my blog at the same title the light breaks through at www a light breakthrough.org and get similar content sent right to your email box. In the meantime, you can subscribe to this podcast, please take time to rate it. Leave a review. You can find this podcast on all the major platforms iTunes, Spotify and Google podcasts. I invite you to share the podcast with your friends on social media. Thanks once again and my guests for joining me in this life transformation journey.

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40:06 So I want to thank you for joining me on this podcast. If you want to go deeper and follow my blog and the same title the light breaks through, you can find a www light breakthrough.org and get similar content so right to your email box. In the meantime, because subscribe to this podcast, pick a time to rate it and leave a review. You can find this podcast and all the major platforms iTunes, Spotify, Google podcasts, invite you to share this podcast with your friends on social media. Thanks once again for joining me today on this life transformational journey.

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42:21 The app you use to listen to podcasts is Google podcasts, Apple or Spotify, Google podcasts, favourite length of podcasting minutes. 15:19 Well, so the latest with Spotify, and actually, the latest is as, as we speak, busy putting together pod news for what I call tonight what he would call this this morning. And one of the things that pod news is reporting on is that in Canada, when you look at younger audiences, then Spotify is in the lead in terms of podcast use. So Apple, and you would kind of you know, this sounds a bit like common sense. You know, the older folk who have more money, are using the more expensive hardware which is Apple hardware and therefore Apple podcasts and you know and so therefore, you know students and and young folk who are spending their money on other things are probably using cheaper Android phones and using Spotify. So, but if you look at it from if you look at it from the whole world, you can see that depending on who you talk to either Spotify has about a 10% market share or depending on who else is working those those numbers out. Spotify is partially in the lead in some countries but not in others. And certainly in the US, you know, Apple remains the market leader. I mean, I think you know, again, you can have a look at podcast consumption in many different ways. You know, you can have a look at you can have a look at per download, you can have a look at per user and my suspicion is having a look through my stats, because I host my own podcast as well. My suspicion is that if you have a look at it per download, then Apple is still very much in the lead. But if you have a look at it, per user per unique user, then actually Spotify is quite high in there. So Spotify users listen to less podcasts, but perhaps there are more of them. So, you know, interesting times, I think, but having said that, you know, Spotify is still quite small. Google should be the, the third largest podcast app, maybe it is by now. But it's only about 2% of all of all downloads. It's still doing, you know, very, very small numbers. My suspicion is it's going to grow quite fast. They've now got an an Apple App, as well as an Android app. Google podcasts is appearing in all kinds of searches as well. So my suspicion is that you know, it should do pretty well. But what we really need ideally for the industry is we need apple and Spotify and Google to all have about 25% market share, and everybody else crowding around for the remainder. And I think that would probably be good news for all of us. I think. 35:46 I mean, I think you can do an awful lot with audio advertising and what I like about what you can do with podcasting, particularly if you're listening to podcasting on a streaming platform, which is Spotify, or it could be Be Google podcasts are indeed actually quite a lot of Apple as well, is that you can begin to do clever, targeted advertising based on roughly where you are, what the weather's like, what device you have, you know, etc, etc. So you can actually have an ad for Starbucks that actually talks about, you know, would you like to come in from the rain and warm up with a beautiful, you know, coffee from such and such, if it's a cold, wet, horrible day, or if it's a lovely warm sunny day, then the ad might be for, you know, for an iced coffee or something. So you can begin to do some quite clever stuff like that, which doesn't really which doesn't really get into into any problems from a privacy point of view, because all it's really using is, is a vague location of where you are in terms of a city and the device that you're using. You know, so you can begin to do some quite Crafty Things with that. I think what Most podcasters Our understanding is that there are lots of different ways of monetizing your show. And one way of monetizing your show yes might be slapping a 32nd ad about double glazing at the front of it. A different way of monetizing your show is for the podcast host to actually be talking about a specific product. Because typically that seems to work rather better. And certainly in my old radio world has worked rather rather better there as well. But you can also then see that other people are getting involved in podcasting, purely because it's actually it's a great way to to make them really obvious that they are stars that they understand what they're talking about that they are particular subject matter experts, you know, so actually that is that is probably enough for quite a few people. Other people are talking about doing live gigs and stuff like that. So when when the theatres reopen And then you'll notice there are quite a few podcasts now doing on the world, you know, on the road tours, which is really cool. So, you know, lots of different ways. And I think if we if we're not careful, we look at an annoying 32nd ad, somebody shouting at you about the double glazing as being the only way that you can make money out of out of shows. And I don't necessarily think that that's the case. I think there's so many other ways. And that's, you know, good news, I think for all of us who are in in this industry,

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08:34 Und zwar eben nicht nur Spotify, sondern auch Apple Podcasts, Google Podcasts, Deezer, Radio Public und irgendwie noch ein paar andere. Und zwar ohne, dass ich dafür irgendwas machen muss.

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1:05:52 Wir freuen uns auch sehr, wenn ihr uns auf Podcast-Plattformen, sei es Apple Podcasts, Google Podcasts, Player FM, Stitcher, was es alles gibt so an Podcast-Dingsen.

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49:38 Auf der Plattform eurer Wahl, Apple Podcasts, Google Podcasts, was es da draußen alles für Plattformen gibt, ich sollte überall zu finden sein.